Developers have certainly made great use of the Alpha and Beta distribution channels in the Play Store since they became available last summer. There was one glaring oversight: developers could only write a single block of text for the “What’s New” section. This often led to changelogs that left beta testers in the dark about changes or confusing regular users with promises of new features and fixes that hadn’t yet materialized in the stable channel.
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Google Play Listings Now Support Distinct "What’s New" Text For Alpha, Beta, And Production Channels was written by the awesome team at Android Police.
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