iapthumbYou can’t talk about mobile gaming without mentioning the elephant in the room: the free-to-play model. The bane of many a purist gamer and unwitting parent, an over-reliance on free downloads and hooks for in-app purchases has made mobile gaming a minefield of games based on upsell and addiction. Italy’s had enough, and its antitrust authority is investigating app store owners Google, Apple, and Amazon, and game publisher Gameloft, for unfair commercial practices.

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Italy Investigates Google, Apple, Amazon, and Gameloft For Misleading ‘Free To Play’ Games was written by the awesome team at Android Police.