IWC Schaffhausen is putting a fitness tracker on the strap of your $15,000 watch

autor: | Kvě 6, 2015 | English News

As tech companies start to compete with luxury watch manufacturers, luxury watch manufacturers are increasingly turning to technology. IWC Schaffhausen is the latest watchmaker to follow the lead of Tag Heuer and Frederique Constant, but unlike those brands, the Swiss luxury manufacturer isn’t making a full smartwatch just yet. Instead, it’s built the IWC Connect — a small circular device that attaches to the straps of IWC’s mechanical sports watches to track the wearer’s activities and enable connectivity with other devices.

IWC CEO Georges Kern says the company noted that many of its customers and “brand ambassadors” were wearing fitness bands and other connected trackers alongside their IWC watches. The small and silver IWC Connect,…

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