unnamedUpdate: according to this post by Punit Soni, the app is indeed exclusive to the Moto E for the time being. Other Motorola phones (Moto G, Moto X, and the Droids) will get access to Alert at some point.

My grandmother is 76 years old, and I’ve finally convinced her that taking her ancient RAZR V3 cell phone on the tractor when she mows the pasture is a good idea.

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[New App] Motorola Alert Lets Your Friends And Loved Ones Track You Down In An Emergency [Update: Compatibility To Expand Soon] was written by the awesome team at Android Police.