“If I want to play my favorite song, I want to choose my favorite guitar,” says Fujifilm designer Masazumi Imai. “It’s the same with cameras. If I want to take a photograph of something important to me, I want to choose a special product.”

Photography has been around for close to 200 years and, despite the best efforts of innovative startups like Lytro, the basic idea behind a photograph hasn’t changed much. Cameras are a pretty mature technology — even our phones are capable of taking decent…

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