Once upon a time, you actually had to pay attention to your friends on Twitter. Every single person you followed would appear in your timeline, nattering on about their brunches, their marathons, and that plot twist on Game of Thrones you were trying not to have spoiled. Twitter did its part to make your frustration worse, asking you to follow new people at every opportunity. The company suggests accounts for you to follow all over its interface; the more you obey, the more your timeline becomes a useless blur. No wonder that writers occasionally brag about unfollowing everyone on Twitter — only to inevitably fill up their timeline once again with cruft.

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