During SXSW last month, Bacardi teamed up with UK-based creative agency Mr. President to produce a promotional video that shows how music might be made with help from the natural world. Austin, TX, Southby’s host city, just happens to be the home of the largest urban colony of bats in the world. So with that in mind, Bacardi used a combination of motion-tracking software and the Ableton Live production suite to make wild bats make music in real time.

These so-called “Bat Beats” were recorded at the foot of Austin’s famous Congress Avenue Bridge, just as the bridge’s roughly 100,000 Mexican free-tailed bats took flight for the evening. As the Bacardi-sponsored team filmed, their specially-designed app fed the location data of each bat…

Continue reading…